Kelley Blue Book and Kelley Blue Book Marketing Research announced the results of the “Exterior Styling” segment of its newest automotive research study, Brand Watch.

Kelley Blue Book Vice President for Marketing and Market Research Rick Wainschel said exterior styling is one of the top decision factors among vehicle shoppers, and consumers’ perceptions can add or eliminate a brand from someone’s consideration list. He added that the real-time reporting of the Brand Watch data and the ability to see these brand perceptions can be extremely helpful in tracking shifts in new vehicle shopper attitudes and developing responses to those shifts.

The Kelley Blue Book Brand Watch Study on Exterior Styling was further categorized into seven segments. These are the convertibles/Sports cars, Trucks, Minivans, Luxury SUVs, Non Luxury SUVs, Luxury Sedan, and Non Luxury Sedan.

The results gave some surprises. Porsche bested other convertibles or sports cars by ranking number one in the category. It was followed by Mercedes-Benz at rank 2, then by Jaguar at rank 3.

For new trucks, according to auto shoppers, Ford has the best exterior, and then followed by GMC and then Chevrolet. Dodge, Toyota, Nissan, and Honda almost got a spot in the category where it placed fourth, fifth, eight, and eleventh, respectively.
In the Minivans category, however, Dodge ranked 1; Toyota ranked 2; and Honda ranked 3.

Consumers find BMW as the luxury SUV with the best exterior, Lexus as the second best and Mercedes-Benz as the third. Meanwhile, on the Non Luxury SUVs, the top three in rank –in descending order- is composed of Ford, Toyota and GMC.

BMW indeed proved its luxury when it ranked 1 again in the luxury category, this time, for the Sedan. Mercedes-Benz immediately followed at rank two and Infiniti at rank 3. Meanwhile, on the Non Luxury Sedan, Nissan, Honda and Toyota bagged the first, second, and third place, respectively.

Volkswagen, with its newly enhanced VW valve covers for its new vehicles was not found in the top list of the results. Some said this is because the study was only based on the exterior of the car and not on the engine, which is one of the priority parts of a car.

Jack R. Nerad, the Executive Editorial Director and at the same time the Executive Market Analyst of Kelley Blue Book said that as vehicle reliability reaches near-parity in the market, they predict that exterior styling will play an even bigger role in building new-vehicle sales and brand equity. He further said the results of the Brand Watch study demonstrate that the industry is, and should be, placing great emphasis on what their vehicles look like.

Brand Watch taps into active shoppers to determine their perceptions of automotive brands within specific automotive segments and is available to vehicle manufacturers and auto industry professionals. Brand Watch further deals into how each manufacturer’s brand equity differs across vehicle segments, compares the relative standing of each make versus competitive makes, and reveals the decision factors of car-buyers within each make and segment. Also, detailed demographic and psychographic information is collected, reported and detailed throughout Brand Watch’s comprehensive study which is available quarterly from Kelley Blue Book Marketing Research.

For more about your VW parts needs like VW valve covers, visit your trusted online source.

Benjamin Hudson works as a supervisor at one of the top engineering firms in the business district of Louisiana. He is also a freelance journalist and has passion for anything automotive.

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There are many of the factors which are affecting the popularity of trucks especially the sold and stronger approach of these 4×4 trucks. But ultimately any of the best products can last longer and better only by taking good care of it and by maintaining it with proper direction. To maintain it properly, it requires to get understood primarily. The entire world is relying more on the exterior of persons and elements. Even we take the most important decisions of our lives just by seeing the exteriors of the persons and vehicles. Thus, exteriors are one of the most pivotal and important factors of our lifestyles.

Here we are emphasizing some of the exterior accessories information of 4×4 trucks for sale which can help you in the longer run for sure.

Bug Shields

Bug Shields are the tools which are having huge impact on the entire outlook of the 4×4 trucks. The Bug Shields are there to protect the hoods, fenders and also the windshields. These Bug Shields are having quite enormous and energetic approach in the making of these 4×4 trucks and are having highest Popularizes in any of the trucks for sale accessories.

These Bug Shields are also made of unbreakable and high impact polymers which are having huge impressions and higher ended styles. They are quite easy to get installed and also are the easiest way to operate.

Wiper Blades

Wipers are the tools which are not related to the beauty or show of the exteriors of the 4×4 trucks but are attached with the securities and safety of the vehicles. These wipers are the gateway of getting the full and fine view of the streets and weather. They are the visibility boosters which is the most important tool of the trucks.

There are some of the wipers which are made of the Silicone material which provides resistance from the heat, climatic changes, heavy rains, snow falls, ultra violet rays and also the wear and tear which is felt by the trucks over a period of time. Thus, it becomes quite necessary to have the better and branded Wipers in the 4×4 trucks used.

Vent Visors

Vent Visors might not be quite popular but still they are quite important as when the trucks are parked in the parking slots, these tools make it sure that the rain stays out and the fresh airs comes inside. These facilities makes big difference in the rainy seasons as the seats and the trucks gets dirty and also when the trucks are used after long time being parked in the parking slots.

Thus, these are some of the exterior beauty encouraging tools making the 4×4 trucks for sale longer lasting. Also these accessories can be ordered online along with the used 4×4 trucks for sale online. They are quite extensively important. After all, nothing is better than being educated!!

Used4×4trucksonline.com is the website which can be called as the junction of used 4×4 trucks for sale. There is many of the branded truck models and numerous dealers’ available dealing in all the different states of USA. We not only believe in providing services in buying and selling of 4×4 trucks for sale online but also in educating and informing the visitors about the different parts and accessories of these precious vehicles.

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