When buying something, most people intently look at the outer surface of a thing because it oftentimes says the quality and performance.
Kelley Blue Book and Kelley Blue Book Marketing Research announced the results of the “Exterior Styling” segment of its newest automotive research study, Brand Watch.
Kelley Blue Book Vice President for Marketing and Market Research Rick Wainschel said exterior styling is one of the top decision factors among vehicle shoppers, and consumers’ perceptions can add or eliminate a brand from someone’s consideration list. He added that the real-time reporting of the Brand Watch data and the ability to see these brand perceptions can be extremely helpful in tracking shifts in new vehicle shopper attitudes and developing responses to those shifts.
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